I'm the inhouse designer for a web-based company in Boston. I have been trying to talk the executive team into letting me revise the company brand since I started a year ago, and am getting nowhere. So I have decided to "just do it" and beg for forgiveness later. However in order to do this effectively I need to prove to them that our current logo communicates the wrong things.

Please do me a favor and tell me what your impressions of this company are, based soley on the logo.

Please don't look us up online before giving me your reaction. No need to be "nice" I did not design this logo.

I promise to come back and show you my progress as I redesign.

Thanks for your help!
Liz

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Hmm...my first impression is computer networking, then, maybe consulting?

The way the blue is used in the logo it looks very corporate Itvcould be software or web technology based firm. The arrows circulate like a "network" --communication connection. It could also transmit communication services such as translation or language education program.

Hopefully the company isn't a fashion house, because if it was, I'd be a little shocked lol.

Its something like NASA branded company for me. Circling arrows reminds me of NASA space projects somehow. Anyway, the first thing that came into my mind after looking at your logo is NASA's logo

Hi,

first post so hello to the world.

The logo looks very much like a form of either communications company or either a network of some kind. It is corporate and modern but not too cutting edge to put the establishment off. I have seen many such globe type references in this type of logo and although this isn't a bad one by any means, it looses a little as the market is saturated with similar devices. I did see the Blue C in the logo as one of the network outreaches (unless I am presuming here).
All in all it could be slicker, which helps inspire confidence to viewers.

All IMHO only ;-)

justin@spit-fire.co.uk

hello Liz,
This logo says to me that it is a medical type company, and the name is confusing to the eye. You know, it makes you stop and think what it can possibly mean?

That is just my first impression, design wise, I am sure you can do better. I say just "Do it" and have some fun with it!

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It looks like the co. starts at point A., then goes around the globe to the exact same point where it started. I can't stand logos like this! Good luck, I hope you get a do-over! :)

Hi Liz

From first impressions it looks like a networking company with the way the arrows all come together. The colours are very corporate looking. Maybe something pharmeceutical even?
I'm sure you'll do a great job :-)

Shelley

I'm in partial agreement with the 'networking business' many people have said.

However for me the logo is saying some sort of incentive based marketing company. "we'll guarantee you x clicks from these y amount of emails" etc.

Without knowing what the company actually does it's a tad hard to be critical of the design. I'll say one thing though. I read 'innocent'...'ive', even with the way it's split up. But that could just be my mad brain.